Is Google violating a company’s First Amendment rights when they block the company from search results if Google believes the company is engaging in search engine manipulation?
Google’s definitions of search engine optimization and search engine manipulation are similar and vague, but if it is true that search engine manipulation applies to spam with fraudulent intent, then Google is preventing criminal behavior (CAN-SPAM Act), not engaging in it. Google, its lawyers, and (ultimately) Judge Paul Magnuson argue that Google has the right to choose which results to display and in which order, just as an editor of a newspaper or magazine can choose which stories to publish and which ones to put on the front page. Some also argue that since Google is a private company, the question of First Amendment rights is irrelevant. Blocked companies aren’t being prosecuted or restricted by the government and therefore their rights are not being infringed upon.
However, if Google is, for some reason, unfairly using their search engine manipulation rules to prevent a company’s message from showing up in search results, then Google is infringing on that company’s First Amendment rights of freedom of speech. Google doesn’t get to pick and choose who gets to spread messages without a legal reason. Although there are other search engines, Google is by far the most widely used. With how widespread the internet now is, many people rely almost exclusively on Google for access to information. If Google blocks that access, a company may lose its only viable way of expressing that information. Likewise, you could argue that Google is infringing your First Amendment rights by denying you access to accurate information.
As many directions as this can be argued, courts tend to side with Google in recent years.